The Cake Business Guide

Are you running a cake business and need a bit of extra 'oomph' to help really set your business apart?
Want to run a cake business but don't know where to start?
Worried about pricing, the legal stuff, doing your accounts? 

This is it. The big Daddy of everything I know about running a successful cake business. Learned from a collective total of 1,000s of cake orders, customers and years in the business. I've captured it all in one place to totally inspire you to make the magic happen in your own business.

Various templates are included for your use and I'll guide you through every step, helping with:

- Deciding who to sell to, how and why
- Markets vs Weddings vs Celebration orders?
- How to stand out from all of the other cake businesses out there
- Managing the finances of your business day to day
- The importance of branding your business effectively and how to do this
- How, where and when to advertise (what works in this business and what definitely doesn't)
- Working out how to price your cakes and why (our calculator will help)
- The day to day costs you need to consider
- How to plan your own 'baking system'
- Where to buy your ingredients and why (may be a surprise!)
- Your equipment, the kit that really helps
- How to comply with the legal stuff (food hygiene, tax, insurance)
- What happens when things go wrong? (If you're ill and can't bake for an order?)

Also included -

- Our cupcake cost calculator spreadsheet
- Our business budget accounting spreadsheet

-Our Terms & Conditions template to use for your customers

When you buy this guide, It'll be waiting for you in your downloads when you log into your account. You'll also be emailed the info on how to download the files directly from our website. This page PDF guide will then be yours to use whenever and wherever you fancy. 

If you have any questions about the guide, we're always super happy to help. Ask away at

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